Campaign 002 / Case Study
Say Shit
KayAitchBee
The Brief
KayAitchBee approached Static Studios to post two videos for “Say Shit”. A small, contained scope: two posts, run from accounts we own rather than a wide creator buy.
The Approach
The campaign was run entirely on Static Studios’ own in-house short-form accounts. Posting from accounts we manage and operate enables us to execute deliverables faster and more efficiently. Although the campaign was small, we maximised the results, achieving a CPM of €0.01.
The Result
2.2M+
Views
Across two videos. One of the two became the most viewed and most liked video on the sound, out of every post using the track. Two posts, placed well, outperforming the rest of the sound’s catalogue.